So you think you can hold your liquor. Think again after viewing this video. Where do you find yourself in the mix?
This five minute video is the TAC (Transport Accident Commission of Victoria Australia) 2009 Campaign TV advertisement - acknowledging their 20th Anniversary. It is a compilation of commercials produced over the last 20 years. The film is set to the soundtrack "Everybody Hurts" by REM.
On December 10th 1989, nurse Karen Warnecke uttered the words 'If you drink, then drive, you're a bloody idiot' for the first time on Australian television. The ad was to 'upset, outrage and appall'. 152 of these kinds of ads followed.
The TAC campaign has helped improve the way people drive and has saved many lives as a result.
The statistics around this campaign are extraordinary. It has contributed to saving over 10,000 lives and 100,000 serious injuries; the financial savings to Victoria are estimated to be $67 billion.
The campaign is a ground-breaking one that has managed to maintain its originality and impact for two decades.
If we could only turn back the clock on the choices we make. Please drive safely this holiday season.
Produced by Transport Accident Commission Victoria Australia
| < Prev | Next > |
|---|
